About
Erica Hassinger is a Design Director based in Portland, Oregon. She has more than 20 years of design experience working in digital, identity, and exhibit spaces. She helps define and translate strategies into creative concepts — and guides the consistent implementation of design systems across all touchpoints. Her expertise is in developing smart scalable visual systems and simplifying complex ideas for digital interfaces, exhibits, and brands.
Erica’s work has been recognized by the Webby Awards, Communication Arts, Core 77, HOW, ID, and the American Alliance of Museums MUSE awards.
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Capabilities
Digital interfaces for websites, applications, and installations // Brand strategy, identity systems, and style guides // Visual design systems for experiences and exhibitions
Project Experience
Canadian Museum for Human Rights, Center for Jewish History, Chrysler Museum of Art, Excursionist, Library of Congress, Maine Historical Society, Minnesota Zoo, National Geographic, New York Public Library, Nevada Discovery Museum, Nike, Nokia Bell Labs, Oregon Historical Society, The Smithsonian, Snapchat, Travel Portland, Walt Disney Family Foundation, World Forestry Center, World Pulse